WHEN YOU FIND YOUR CALLING, WHY KEEP LOOKING?
Durée Ross, who had the bold passion to launch her own PR agency, Durée & Company, at the age of 24 in 1999, has since been setting the bar for excellence in PR, serving the corporate, agency and nonprofit arenas for local, national and international clients. An award-winning entrepreneur, she has been nationally recognized for her ability to develop winning strategies and successfully deliver creative campaigns for clients.
Leading a 10+ member team of PR and marketing professionals from various backgrounds, Durée fosters diversity and inclusion in every aspect of her business. Durée & Company is a member of PR Boutiques International™, an international network of boutique PR firms. In addition, she was named one of 12 extraordinary women chosen for the Florida Women In Cannabis 2020 award by HIGHLIFE Magazine for her exemplary work in the cannabis space. Durée was also a winner of Ragan’s 2020 Top Women in Communications Visionary award. PR News’ 2016 Top Women in PR award, which honors influential women who are driving the agenda for the industry and in their companies.
Durée is always willing to share her journey, perspective and lessons with the next generation of PR pros and entrepreneurs. With each new experience, Durée is able to capture valuable takeaways and impart wisdom to her team and others on how to shift with the new demands of PR, marketing, social media and crisis communications.
Durée is also a pioneer in her adaption of emerging industries, including CBD. Her work in the space has resulted in a growing list of clients, from processing facilities to consumer products sold in big-box retailers. Through a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences, and proven relationships with influencers and thought leaders, Durée understands how to navigate the rapidly growing cannabis industry to achieve client goals. She is a Marijuana Moment member, a corporate partner to Cannabis LAB, and a board member of The Florida Hemp Council.
20
Industry
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Consistently celebrated within the
PR and small business communities.