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Durée Ross inspires, innovates, and elevates the practice of public relations and marketing at the helm of her agency, Durée & Company, which she founded in 1999, with offices in Fort Lauderdale, Florida, and Aspen, Colorado. A natural leader at the vanguard of the PR and marketing realm, she brings success to clients through creative, tactical and benchmark-setting programs.
Ross is an innovator in emerging industries, including cannabis, hemp, and psychedelics. Her growing list of clients in the space includes growers, multi-state operators, lawyers, labs, and companies spanning the entire cannabis supply chain. With a watchful eye on local and federal legislation, a strong pulse on expos and leadership conferences, and proven relationships with influencers and thought leaders, Ross understands how to navigate these rapidly growing industries to achieve client goals. She is an active member in cannabis trade associations, including the Cannabis Marketing Association and the Women’s Cannabis Chamber of Commerce, and serves as an executive leadership committee member and corporate partner to Cannabis LAB.
Ross has been nationally recognized for her leadership and innovation in the cannabis space. In 2023, she received the Cannabis Marketing Summit’s “Best Use of PR” award. In 2020, Ross was named HIGHLIFE’s “Florida Women in Cannabis Winner.”
Her expertise in the cannabis industry has been further solidified through her thought leadership and active involvement in educational initiatives. Ross is regularly invited to speak at industry events, webinars and roundtables, where she shares her insights on navigating the complexities of cannabis marketing and public relations, including effective strategies for crisis management. As a respected voice in the industry, she is committed to elevating the conversation around cannabis communications, advocating for best practices, and empowering other professionals in the space.
Recognized for her ability to manage crises and develop winning strategies that protect and build brand reputations, Ross is frequently sought to share her journey, perspective and lessons, inspiring others to shift with the new demands of PR, marketing, social media and crisis communications.
25
Industry
AWARDS
Consistently celebrated within the
PR and small business communities.